Keukenhof

Keukenhof is one of the premier attractions for tourists. To ensure the pavilions remain manageable in the future, Crowdcom has been conducting research for two years into trends, occupancy rates, and visitor flows across all areas of the park.

Visitor management at a top seasonal attraction

Keukenhof is renowned worldwide as one of the largest flower gardens on the globe, featuring millions of tulips and other flowers that bloom during a brief, intense season. This seasonal dynamic results in high visitor numbers within a limited timeframe, with distinct peaks driven by bloom stages, weather conditions, and holidays.

Visitors sometimes face challenges navigating the expansive park, and crowd distribution can become strained on busy days. Crowdcom provides insights into visitor numbers, congestion levels, and crowd flows, enabling better management of routes and access points. Real-time monitoring helps detect crowd concentrations early and allows for the targeted direction of visitor flows, while historical data is used to plan for peak periods and bloom times. This optimizes the visitor experience and ensures the park remains manageable during the season's busiest weeks.

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Project in cijfers

Keukenhof

Research into the use of pavilions

  • 10 counting locations distributed across various pavilions.
  • Reporting provided on trends and analyses.

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Crowdcom

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